2014 China Chicken Consumption Market Research Report: with data coverage reaching the whole country and with consumers’ sex, age, income and education as main referencing parameters, the report systematically summarized all issues concerning with consumer cognition (chicken consumption standard, consumption concept, consumption psychology, food safety, etc.), “fast-grown chicken”, H7N9, chicken consumption, animal health and consumer’s appeals of home-kept chicken, broiler, fresh-killed chicken, chilled fresh chicken, whole chicken, drumstick, hamburg and fried chicken, which therefore can provide stakeholders in broiler industry with valuable referencing information as to defining a target consumption group, positioning brand and innovating productions.
Survey of University Students’ Meat and Egg Consumption 2016 in Shanghai City: based on research data of university students’ meat and egg consumption from 38 universities in Shanghai City, the survey systematically summarized all issues such as the frequency of chicken consumption, chicken breed preference, taste preference, catering brand food and its safety, animal health and comparatively analyzed students’ appeal of McDonald and KFC’s supply of antibiotic-free chicken, which provided a comprehensive data information for China enterprises of meat and egg industry chain and brand catering companies to study and comprehend 1990 generation and 1995 generation’s consumption activity and therefore to develop differentiated products and consumer markets.
